How to Get More Carpet Cleaning Customers: 11 Ways That Work
Trying to figure out how to get more carpet cleaning customers? If you’re building a new business, getting your first customers can be the hardest part. After a while, your customers will refer each other, or maybe you’ll have enough work to go around. How do you get to that point?
Here are some simple strategies you can use to get more carpet cleaning customers and grow your business.
1. Start Free, Start Paid
Start free and then move to paid. A lot of customers looking for carpet cleaning may experiencing upsell fatigue and resistant to an online quote. Offer a free consultation to get customers on the books so they know exactly what they’re in for. Whatever point makes your potential clients hesitate is the point where you either want to make your service impossible to say no to, or so valuable they think of you as top choice.
2. Ask for Referrals
You might be surprised how helpful it is to actually ask for referrals. It can be as simple as asking if people are happy with your services, they recommend you to a friend. Be sure to make it as easy as them forwarding a link to your website or a discount promotion.
- We offer $25/review on Facebook, Google, and Twitter at Yottled
- Here’s a link to setup your business on Google to start getting those reviews!
3. Use Software That Helps
Software can help you run your entire business along with get you more carpet cleaning customers. Yottled is the single best all-in-one platform for house cleaning services. It provides a CRM (client relationship management), invoicing, automated scheduling, marketing, and more. You’ll be increasing conversions along with getting more business in no time.
Just showing up and being visible at industry events can keep you in the forefront of people’s minds when they are looking for services like yours. It’s surprisingly hard to be everywhere, though, and run a new company at the same time. Pick a few key events that are can’t-miss, and rotate on the others. During a pandemic, it might be easier to attend events online without the commute time, but don’t burn out on this one. Network in free time only, or to get your client list going, and be sure to show up and be generous. Give before you take.
5. Form Alliances
Are there other professionals in your space that are complementary to what you do and might offer networking or referrals? Consider partnering with real estate agents, house cleaning, or other people that are constantly looking for carpet cleaning professionals. They are sure fire ways to trade business and get more customers.
6. Start (or join) a Professional Group
If you find yourself in a professional space and it’s nothing but people who are head down focused on their own work, why not start your own professional group for social time and sharing tips for success? Real estate investors do this, as do techies. Janitorial services and carpet cleaning groups will help share tips to help get more customers. If there are already groups in your space, think niche and create something fun or refreshing that’s new.
7. Content Marketing
Start a blog or a podcast. Interview experts in your space for articles or multi-media pieces in outside media. There are a host of ways you can use content marketing, or creation of content that offers valuable information your potential clients are already looking for. The key is to figure out which type of clients you’re targeting, and what information they’re looking for. Then, be where they are hanging out. Make sure you present yourself and your helpful information as a generous community member, not a direct sales pitch. Further, make sure your Search Engine Optimization is firing on all cylinders to help your quest on “how to get customers”.
Don’t know what SEO is? Yottled handles this all for you so you’ll be at the top of Google when potential customers look for you.
8. Targeted Advertising
Google or social ads allow for a lot of targeting these days, which means you can hone your budget down to aiming just at the clients you really think will be looking for your service online. This can help you get your name out there in situations where people might be looking for what you offer. The best part is, ad services now can suggest ways to target your ads so you don’t have to be an expert. You can often get free advertising for short periods of time as discount promotions, too.
- Here’s a fantastic video overview Facebook ads
- Google ads has incredible support. Login to your Google Ads account and then go here. You’ll be able to get in contact with someone.
9. Host Events
Can’t attend an event in your space? Host one yourself. This could be in person or online. You might start off with a meetup group get-together, and grow it from there. This ensures that you’re at the center of people’s minds when they think of your subject matter or industry, or you are easily found online as a past provider of relevant information. Be sure to invite other people in your industry to participate or speak, so you can maximize reach and credibility.
Sound crazy to host a carpet cleaning event? It’s not. Show value and you’ll be getting customers the next time they need help with large scale projects.
10. Start Consulting
There’s nothing wrong with starting as a freelancer working for bigger companies and then working up your own client list as you build your portfolio. This is how many great agencies and companies were started. You shouldn’t poach clients from existing companies, but if you’re super professional, you might make a lasting impression and garner referrals or later jobs in a different scope than your freelance work.
11. Get On Provider Lists
Recommended provider lists are common at industry networking organizations, business support nonprofits, and local social networking groups. Ask around for ways you can start carpet cleaning for other small businesses and real estate agents, and then ask if you might be added to their recommended provider lists.