How To Grow My Business Online

How To Grow My Business Online

Ready to start growing your business online? We have written a simple guide that you’ll be able to follow so you can get more customers, save time, and make more money. It’s all about leveraging new tech tools and best practices interacting with your customers and partners in the most empathic and intelligent way. Regardless if you’re ready to grow a pool service business, landscaping, or cleaning, we’ve got a guide that’s sure to help.

A quick list of what you’ll want to do:

  • A website with SEO (search engine optimization) built in. Don’t know what this? Not to worry – we’ll explain in a moment.
  • Automation tools to help you interact with customers – even when you’re not there.
  • Customer service as a top priority.
  • Make the move.

#1. A Website with SEO

Let’s first explain what Search Engine Optimization (SEO) is. Ever go to Google and type “pool cleaning” and then your city? Want your pool service business to be at the top? This is SEO. In this example, SEO will help put the most appropriate results at the top of Google.

Having a website that automates this process is critical for a small business of any kind to grow online. Yottled automates SEO or you can do it on your own with tools like SEMRush or Yoast. So when you want to grow your pool service business, it’ll all be done automatically for you!

Regardless of how you do it, it’s critical to get right as soon as possible so when people look for your business type, they’re able to find you!

#2. Use Affordable Automation Tools

2021 was a year of new tech tools to help even the smallest business afford big business tools, from automated marketing to scheduling and online payment tools that seamlessly integrate with your website. If using tech intimidates you, find simple, easy to use tools that you and your customers love. It shouldn’t be hard – it should make your life easier. They are there to help you grow your business online.

There is a tool for everything these days. Then you have more time to do what you love and interact with your clients.

As a quick review of things you should consider doing:

Automate scheduling:

Customer Relationship Management (CRM)

Payment Processing & Invoicing


Intake forms

#3. Educate Your Team on Empathy & Emotional Intelligence

Emotional intelligence is prime currency right now in a world turned upside down by pandemic and natural disasters. If you work alone or have a team, brush up on the best ways to interact with your colleagues and customers in an empathic and patient way. Studies show that people really value emotional intelligence and empathy right now, during a time of abrupt change. Your efforts will pay off in happier existing customers, new clients and a better brand reputation.

Sound crazy to help grow your business online? Imagine how you feel when you have a delightful experience with a business – even with an email exchange. You’re far more likely to recommend them in the future.

#4. Make the Move

Look – “online” is scary. You’re likely keeping track of your customers in a spreadsheet. The cash and check payments are awesome. Maybe you even tried that one product that felt overwhelming and you gave up because it felt hard or difficult.

Truth is though, you’re likely spending 20+ hours a week manually creating invoices and managing your customers. It’s time to get some help.

There are simple, easy to use products that will help you grow your business online with everything you need. But nothing can help unless you actually decide to make the move. Before you know it, you’ll be collecting online payments, automating your schedule, and more!

What are you waiting for? Time to get started!

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Trevor is the co-founder of Yottled. Trevor was the VP of Product at Crisp, ran a product team at Duo Security, and has built and contributed to many other successful and failed start ups. He focuses on enabling and delighting users.

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