How To List Your Business on Google

How To List Your Business on Google

Here’s a quick and easy-to-follow guide on how to list your business on Google for free!!

How do I list my business on Google? It’s a top question of small business owners, and the answer changes depending on your goals. We’ll walk you through how to list your business on Google so you can sell more and get more customers. 

There are 3 ways you can list your business on Google and make it visible to a larger customer niche.

1)  Create a free business profile on Google

2)  Have paid advertising on Google

3)  Appear in organic search i.e., use of SEO

Let’s dive deep into all the 3 categories.

1) List Your Company with Google Business Profile

Local listings used to be in the yellow pages, but nowadays services like Yelp and Google list companies locally on maps and in search results in response to an online search phrase like “Reiki therapists near me”, “low-cost lawncare companies in Brooklyn“, “best salon in Tampa for children’s haircut”, etc. 

Whenever a customer searches such terms on Google related to your business, it will show your business in the results if you have registered the company with Google. It’s free!

Step 1: Go to this page and register your business.

You’ll see a screen like below. Fill in your business’s details here.

List Your Business on Google
  An image showing the sample form for listing your business on Google.

Step-2: Google will ask whether you want to add a physical location on Google maps, too. Add your store or office location here. If it is a completely online business, you can skip this part.

How To add my Business on Google
 A screenshot showing how to list your business on Google map.

Step-3: Google will ask for your phone number and website.

If you don’t have a website, you can create a customized webpage on Yottled.com, especially if you’re offering online services. It will be hosted on app.yottled.com/yourbusinessname

That’s it and you’re done!

Check out the detailed instructions on how to list your business on Google local listings at Google Business Profile.

 2) List Business Using Google Advertising

Google also offers paid advertisement option. In easy words, Google will show your products, or services on the top of the search results and charge you on the PPC basis. PPC means, “pay-per-click”, i.e., you will be charged a small amount every time someone clicks on the ad.

Why? Because the first free option works well for brick-and-mortar stores and getting local customers. But when your customers are nationwide or worldwide, or if you’re offering services, memberships, or digital products (like online tutorials, coaching, etc.), that free registration option will not bring desirable leads. Also, you need Google ads if you want to show particular products in the result pages when a customer types the related keywords, for example, “herbal hair oil”, “cheap sofa bed”, “vacuum cleaner with low noise”, etc.

Ad types include

Text ads

These are simple ads where Google displays “Ad” in front of your domain name. They may appear on the top or bottom of the SERPs.

For example,

listing your business on Google
 An example of Google text ads

Product ads

These ads are highly competitive and pay-per-click is usually higher here. 

For example,

 list your business on Google.
 An image showing Google product ads for “sofa bed” keyword search.

Banner ads

Banner ads are shown in Google’s partner websites network. These network websites earn via Google’s AdSense program. Here’s how such ads look like.

How to list business on google
 A screenshot showing how Google’s banner ads look like.

There are of course many other types of Google paid ads, such as video ads, dynamic ads, application
(app) ads, etc. Here’s the full list of Google ads types.

To do so, you need to register your business on Google Ads. You’ll set up a budget, target a particular audience or keyword set, and then get analytics on who is seeing your ads and how many people are clicking on your ad.

Beware: Google Ads can be tricky and complicated. Please take some online lessons and courses before even starting. Otherwise, you’ll end up burning your budget.

Here are two good resources:

·      Google Skill shop

·      The Ultimate Guide to Google Ads

After you’ve listed your company in free business listings and set up an advertising program, you want to enhance your credibility by appearing in organic search results.

It means your business appears naturally when someone searches for a business like yours, without paying anything to Google. It should be your ultimate goal. Because the average PPC conversion rate is about 3.75%. That means, out of 100 people that click your ad, only 4 among them are qualified leads.

For example, if you’re paying $2 per click, you have to pay Google $200 to get 100 clicks. Let’s say, the service you sell is worth $30. Then you’re making only $120 out of those 4 leads! See, you’re burning the budget!

Now, how to appear in Google organically is a million-dollar question, on which a 40 billion-dollar SEO industry is thriving! There are more than 200 SEO factors that Google considers while deciding a webpage’s ranking position.

You can either,

·      Employ an SEO specialist,

·      Hire a third-party digital marketing agency,

·      Make a webpage on a platform like Yottled.com to get a readymade and instant benefit of their SEO, or

·      Learn it and do it yourself!

Here are some useful tips.

To appear in Google organic search, create a website that puts keywords people look for when searching for your type of business into headers, page descriptions, and titles. Then fill out your website pages with useful information on topics people search for. For example, if you are a lawncare business, write a few pages on lawncare for the homeowner for spring, summer, and fall. You can test a few search phrases in Google yourself and see what the autofill suggests to see what people are searching for. Then, start a blog on your website to create new content. Google doesn’t rank static pages as highly as websites that regularly update with relevant content, because they want to produce the most recent relevant results to people’s searches. For tips on how to set up your website and blog with good searchable SEO (Search Engine Optimization), check out the SEMRush SEO blog.

Now you’re an expert in how to list your company on Google!


Laura Cowan

Laura Cowan

Laura K. Cowan is a tech editor and journalist whose work has focused on promoting sustainability initiatives for automotive, green tech and conscious living media outlets. A deep study of narrative journalism, storytelling and sustainable technology allows Ms. Cowan to draw out the meaningful stories of best practices from diverse professionals in an exploration of the culture and trends in emerging industries. She is currently Co-Founder and Executive Editor of Midwest tech news blog, Cronicle Press. Ms. Cowan’s writing and speaking have appeared with Automobile Quarterly, Writer Unboxed, Inhabitat, CNBC, The Ann Arbor Observer and The National Society of Newspaper Columnists.

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