How to Reach More Customers Online

How to Reach More Customers Online

So you’ve got a great business started. You’re starting to ask “how do I reach more customers online?”. How do you turn a local business into a national business? That depends on what you’re building. Here are some things to consider when scaling your business up to the national level.

#1. Which Service Are You Scaling?

If you sell sneakers, the best way to scale is with Shopify and some of the built in tools to assist with reaching more customers online. But if you’re a landscaping professional or professional trainer it’s a different story. Yottled may be the best option with its built in abilities to sell your services.

Other things to consider – are you creating franchises? Selling a different service or products online such as massage oils or self-massage tips to a broader audience? Knowing what you have to offer and why it would appeal to an online audience will help you decide how to scale.

#2. What Partners Are Best To Work With Online?

If you are lucky enough, you might find that professional organizations you’re part of, such as national associations of realtors or reiki therapists, can help you connect on a broader scale. This could be online through network referrals and partnerships with other professionals in your space. Maybe you’re an east-coast meditation coach and someone on the west coast with complementary skills wants to partner with you to host online fitness classes.

If you can’t find partners, what about looking for affiliates? Join an affiliate network for your industry, or create your own network where people can sign up to market your products for a commission – which will only help you reach more customers online.

#3. How Can People Find You Online?

If you’re looking to scale your online reach, you need to be discoverable online to so people can reach you. That means using the best tools to establish your web presence. This takes some time, so don’t worry if you can’t do it all at once. It’s the best way to reach more customers online. Start where your desired audience already hangs out, build your content around what they might already be searching for for good SEO, and of course create content in the medium they would prefer. Blogs work great for business advice, as do podcasts. But if you’re in the fashion space or music streaming, social media apps are where you want to be, because that’s where your audience hangs out.

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Laura Cowan

Laura Cowan

Laura K. Cowan is a tech editor and journalist whose work has focused on promoting sustainability initiatives for automotive, green tech and conscious living media outlets. A deep study of narrative journalism, storytelling and sustainable technology allows Ms. Cowan to draw out the meaningful stories of best practices from diverse professionals in an exploration of the culture and trends in emerging industries. She is currently Co-Founder and Executive Editor of Midwest tech news blog, Cronicle Press. Ms. Cowan’s writing and speaking have appeared with Automobile Quarterly, Writer Unboxed, Inhabitat, CNBC, The Ann Arbor Observer and The National Society of Newspaper Columnists.

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