Salon Marketing Email Templates, Examples & Free Tools | 2023 Edition

salon marketing email

According to HubSpot, revenue generated from email marketing is expected to reach 11 billion by the end of 2023. Emails are one of the major tools for customer communication for marketing, appointment confirmation, reminders, or sending promotional offers. In this article, we have covered 4 salon email templates to help you communicate with your clients effectively.

Pro tip: Use Yottled to send unlimited email marketing campaigns to your salon clients. It’s free!

1.    Simple Promotional Salon Email Template

Let’s start with creating a simple, clutter-free salon email using Canva and attach it to the salon marketing email campaign.

  • Add one main promotion.
  • The treatments/services on which the promotion is applicable.
  • Salon address and timings.
  • Online booking link (If you don’t have one, create it with Yottled. It’s free).

To customize this template, click here

hair salon marketing email example, salon email example, salon email template
Hair salon marketing email example

If you don’t like posters and want to send a simple salon email newsletter, here’s the template for the same.


Sub: Flat 20% off on all our hair services! Hurry Up!

Dear [customer]

Thank you for being a loyal customer of [salon name]. We greatly appreciate your love and support for all these years.

We are writing this email to announce a special, limited-time offer. We are offering flat 20% off on all our haircutting and hair treatment services from March 1 to April 15, 2023.

To book online, click here. We’d love to serve you best as always!

See you soon!

XYZ hair salon team


2) Salon Email Announcement for Upcoming Deals to Boost Sales

One of the efficient salon email marketing tactics is to send email newsletters announcing upcoming deals. This creates excitement and induces customers to start planning ahead for their purchase.

This tactic indirectly helps you keep one step ahead of your competitors. For example, if a customer is planning to get her hair spa done in February end at your competitor’s salon, and receives an email that you’re offering 20% off on hair spa in March. She might hold off on her purchase and wait till March to get the benefit of your promotion.

Here’s a suitable salon marketing template you can use to announce the upcoming promotions.

To customize this template, click here.

promotional email template, marketing email example, salon marketing email example
Promotional email sample

Want to send a simple email, rather?


Sub: Latest March 2023 offers! Don’t miss it!

Waiting for our March Madness deals? Finally, it’s here!

To make March 2023 a month of self-pampering, we have come up with our 3 best deals ever!

  • Deal 1: BOGO! Buy 1 haircut + Get 1 haircut free!

Bring your family, friends, and colleagues! You get your haircut and they’ll get one for free*.

*Whichever haircut is of lower value is considered free.

  • Deal 2: Flat 25% off on all types of manicures and pedicures.

Want a legit reason to pamper yourself? Well, now you got one!

  • Deal 3: Get free face threading on all types of facials and skin treatments.

Worth $30! A complete beauty package at your fingertips. After all, who doesn’t like saving $30 more?

Advanced booking available

  • Online booking: Booking link
  • Phone: 123-4567-890
  • DMs on Instagram: @xyz_salon

Hoping to see you soon! Book your appointments now and save $$$!

XYZ salon team


3. Appointment Confirmation Email Template

Confirmation emails are necessary to make sure you and your customers are always on the same page when they book. This email should contain all the appointment details, policies, and even the links to the intake form, whenever necessary.

Pro tip: If you’re using Yottled, your customers will get automated confirmation emails every time someone books an appointment with your salon. And, it’s free!

Here’s a salon appointment confirmation email template.


Thank you for booking an appointment with XYZ salon.

Here are some details of your upcoming hair appointment.

  • Date: 15 March 2023
  • Time: 10 a.m. EST
  • Location: 123, xyz Drive, ABC Ln, Ann Arbor, MI, US
  • Service booked: Sunkissed Balayage
  • Service Provider: John Doe
  • Payment status: $120. Paid. $20 non-refundable.
  • Cancellation policy: 24 hours before appointment: 50% refund. After that, no refunds.
  • Rescheduling: Available till 24 hours of the appointment.

If you have any questions or concerns, feel free to reach out to us by replying to this email or at 123-4567-890.

See you soon!

XYZ salon team


4. Salon Marketing Email Sample for Sharing Coupon Codes on Special Occasions

Another way to get repeat sales and customer retention is to send promotional emails on special days such as mother’s day, father’s day, Thanksgiving, Christmas, and other special occasions.

Pro tip: Not sure how to generate coupon codes? Use Yottled, It’s free!

Here’s the perfect email marketing template you can use to send coupon codes.


Sub: Flat 20% discount coupon code inside! Reveal now!

Dear valued customer,

Planning to do something special this mother’s day?

How about pampering her with our signature facials and hair spa treatments?

  • We use natural ingredients
  • Highly qualified staff
  • Complimentary neck and shoulder massage with each facial.

Use the coupon code MothersDay20 to get a flat 20% off on all our signature facials, hair color, and hair spa.

Gift cards are also available!

You can book the appointments online, via Instagram DMs (@xyz_salon), on reach out us at 123-4567-890.

Let’s spread joy this mother’s day!

Team XYZ salon


Pro tip: Yottled is the free software for sending unlimited email marketing campaigns, generating coupon and promo codes, creating gift cards, offering online appointment booking, and storing customer data. It’s easy to use and super efficient.

Free & Highly Efficient Salon Software | Yottled

Online Booking, CRM, Automatic Notifications, Unlimited Staff Scheduling and 30+ other features. Sign up now!

Explore More

Medha Mehta

Medha Mehta

Medha is a Sr. content marketing manager at Yottled. She is passionate about writing, SEO, and digital marketing. She's a tech and cybersecurity enthusiast.

Build a better business

We'll make sure your business has the best tech so that you can focus on mastering your craft, not code.