How to Start Your Own Eyebrow Business? 7 Steps

how to start lash business

Want to turn your passion for lashes and eyebrows into a profitable business? Here are some important steps to start an eyebrow and lash extension business

Wondering how to start your own eyebrow business, then you have arrived at the right article. In this article, we have included 7 important steps that will help you in your journey of opening and running a successful eyebrow and lash extension business. Let’s explore! 

1. Get Required Licenses 

Most states required a certificate of esthetics or cosmetology and some mandatory training hours/experience to start your own eyebrow business. Attend a state-approved cosmetology training academy. Cosmetology/esthetics courses ranges from $6,000 to $30,000. The fees depend upon the number of courses you enrolled in and the reputation of the college. It takes 6 months to 2 years for completing cosmetology training.

After completing your cosmetology school and the number of required training hours, you become eligible to apply for the license in your state. There are written and practical exams. Once you acquire the license to be a lash technician, you need to renew it periodically (every year or two, depending upon state requirements). The application and renewal fees range from $40 to $150.

Check out this useful link: State-wise licensing requirements for lash artists

2. Decide Location: Lease, Booth Renting, At-Home Services 

After taking the necessary certifications and licenses, it is a no-brainer to say that you need a strategic location to start your brows business. In general, you have three options. 

Lease/Rent a salon: If you’re taking an entire salon space on rent, it is going to be very expensive. You also need to pay for infrastructure and interiors along with paying other utilities. Make sure you have sufficient savings or a low-cost bank loan to support this initial investment. 

Booth renting: Many salons give a booth on rent their premises to lash artists, hairdressers, and beauticians. You’re responsible for paying rent or the pre-decided revenue sharing. This is one of the best options if you’re just starting out and don’t have a huge liquid amount for investment. Here, you’ll get the entire infrastructure, and furniture ready to use on an instant basis. 

At-Home Services: How to start an eyelash business with no money? Offer at-home services. Get clients from social media, your booking website, and through word-of-mouth publicity and visit their homes to provide the lash services. The good thing about the lash business is that you don’t need to carry any big heavy equipment with you. All you need are eyelash extensions, primers, adhesives, swabs, applicators, tweezers, removers, and sealants. You can easily carry them to your client’s home and save a large amount of investment from renting a salon space or a booth. 

3. Complete Legal Requirements

Business registration: In most states, business registration is mandatory for any commercial activities. You need 

  • Salon business operation license
  • Federal Employer Identification Number (EIN)
  • Business insurance

Because each US state has its own set of legal requirements to open an eyebrow or lash extension salon, we recommend you take an appointment with state-approved consultant from here: https://www.sba.gov/local-assistance/find 

4. Get a Lash Website with an Appointment Booking Facility 

The next step to starting an eyebrow extension business is to get an online presence. Here is an ultimate guide: Low-cost website creation options for a lash and eyebrow business.

Creating a website is not enough; you need to provide your clients with an online booking facility. Here, you set your availability in a digital calendar, let customers check all the services and available time-slots online, and self-schedule their appointments at the time that works best for them – and you. 

We strongly recommend using free software like Yottled for this purpose. It’s easy to use, can integrate into any software builder, and comes with 15+ other features. 

5. Decide Payment Acceptance Methods 

Now, you need to decide how you are going to accept payment from the customers. The usual options are, 

Credit card/debit card: For on-premise payment, get a point of sale (PoS) machine. You can easily order it from amazon. If you’re using Yottled, you must use their PoS which costs $300, a one-time cost. Your appointment booking software will allow you to take online payments, too, via payment cards. 

Other modes of payment for on-premise payment: Cash, check, digital wallets, and bank transfers. 

For all types of digital payments, you need to pay a certain amount to a payment processing merchant. Most of them charge somewhere around 3% of the billing amount. 

6. Get a CRM

You can’t keep track of all the appointments, clients’ contact info, data of past services, and other important details in a notebook in this era. You must use a digital CRM that stores all these customer data on a cloud platform. You can use your customers’ data anytime you want in a more organized way. 

Yottled also comes with a complimentary CRM which seamlessly integrates with the entire other parts of the software. In other words, when someone books an appointment or reschedules it, or sends the intake form responses, it automatically creates the client’s digital profile and stores all the details, which you can access anytime in future without worrying about losing or misplacing it. 

7. Start Marketing for Your Lash Business

Now that everything is set, you need to market your eyebrow and lash business to get more customers. Here is a perfect article for you: Proven marketing and promotion ideas for eyebrow and lash extension businesses

What is Yottled? Yottled is a free software for appointment booking, CRM, payment integration, email marketing, event registration, payroll, and employee scheduling. Sign up now. No credit card is required


Medha Mehta

Medha Mehta

Medha is a Sr. content marketing manager at Yottled. She is passionate about writing, SEO, and digital marketing. She's a tech and cybersecurity enthusiast.

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